While TikTok continues to expand in popularity and Meta is dabbling with making Instagram more “TikTok-like,” Facebook Continues to Remain the Number one Platform utilized by an Audience of older Generations that simply cannot be Ignored by any Brand Targeting a Broad Spectrum of Customers on a Global Level.
In the past, third-party Facebook publishing tools were the choice for most marketers, as Facebook’s native capabilities left a lot to be desired in terms of scheduling posts. However, with Facebook’s rebranding to Meta, the emergence of new content formats like Reels, and the further integration between Meta’s 3 social networks (Facebook, Instagram, and WhatsApp), Facebook has been working on further developing its own publishing tools, which are now advanced enough and easy to use that you might want to go native after all.
Here is an update on all of the Facebook publishing tools available to marketers today for you to pick which one is ideal for your individual business needs.
Facebook Publishing Tools from Facebook
As Facebook has progressed, it has built some of its own publishing capabilities. This is unsurprising when you consider that Meta now has three social networks, additional content type possibilities, and a unified advertising platform. In addition, Facebook has evolved from the ground up, so it’s expected that it will improve its portfolio of tools over time.
Meta Business Suite
Meta Business Suite is a bundle of technologies that makes social media managers’ lives easier. It has a scheduler that works across all Meta products and an inbox that tracks all messages and comments. This package also keeps track of your analytics, allows you to design and run ads with a few clicks, and offers a desktop client that enables you to do it all in one location. You can even obtain a to-do list that helps you stay on track.
2. Meta Creator Studio
Influencers and other social media creatives will appreciate Meta Creator Studio. The objective of Meta Creative Studio is to expedite the development of new content for Facebook and Instagram. In addition, you can upload media to your library in bulk, which saves a lot of time. However, this is more than just an editing and posting tool. You may also track content statistics and set up monetization straight in your dashboard.
3rd Party Facebook Publishing Tools
Before Meta developed its new Facebook tools, marketers and creatives alike had to use Third-Party publishing Solutions. Many of these tools are part of broader social media marketing suites, while others focus on scheduling across many different platforms.
There’s a wide selection of solutions to pick from, whether you need merely to publish, track your success, or use Meta products as part of a wider social media plan. In many cases, the advantage of using these third-party apps is that you have everything in one place across devices.
3. Sprout Social
Sprout Social is a general-purpose social networking dashboard. For Facebook users, it provides features that include complete posting options, such as publishing, analytics, and even monetization. In addition, you can compose your material within the app. However, Sprout goes further in that you can manage many Facebook pages in the same window. You can also integrate approval protocols for new content, which is extremely important if you’re running an agency or your management wants to review everything.
Once you’ve released your content, you can also utilize this suite to communicate with your audience. Comments, Facebook chat, and other features can easily be managed within your dashboard. The primary advantage of this is that you don’t have to go from one app to another while you manage your total social media presence.
4. SocialPilot
SocialPilot is a social media dashboard that typically works for agencies and major enterprises. One reason for this is its white label and multi-account reporting functionality. For Facebook pages and Facebook Messenger, SocialPilot has the essentials and more. Compose and schedule posts, keep up with comments and discussions, and obtain analytics information. In addition, you can set up monetization without leaving the app. Keep in mind that the social media calendar is set up to post on many sites at once. In this way, you can save a lot of time.
5. Buffer
Buffer is a small, business-focused firm. One of its distinctive Facebook publishing features is a functionality designed for managing Facebook groups. As I’ve noted before, groups are a terrific approach to developing a brand community. They’re also a good method to create a sponsored community for the local populace, which is especially beneficial for small businesses.
Additionally, you can compose a post using Canva without ever leaving Buffer. Besides this, you will get the typical analytics insights and a safe area to store your thoughts without having to recall them. If you’re the type of person who thinks about an idea when you’re busy doing something else, this buffer feature can come in handy.
6. Dlvr.it
This is one of the better Facebook publishing options for blogs. One reason for this is that Dlvr.it will search your RSS feeds for relevant information, then post it to your Facebook pages and Facebook groups. You may also set it up to automatically post links to your latest blog article. In other words, Dlvr.it is a social media scheduling tool. It also works with various other networks, like LinkedIn.
With this particular tool, you’ll probably want to use Facebook’s proprietary tools as well. This is especially true if you want to perform monetization because Dlvr.it doesn’t have those capabilities. You’ll also require another tool for producing your original content on Facebook posts and for connecting with your audience.
7. Postfity
Postfity is a social media post scheduler that works on numerous platforms. In terms of Facebook’s publishing capabilities, this one’s relatively basic. However, you can load a whopping 10,000 posts into Postfity, so you can post them later. Just keep in mind that you may only do this with Pages and Groups, not personal accounts.
An important note: Postfity is one of the few publishing tools that lets you post on a Russian social media network known as VKontakt (VK). It’s also popular in Eastern Europe and former Soviet countries, so if your organization has a presence in these regions, you should check this tool out.
8. Hootsuite
Besides Meta’s products, Hootsuite is one of the only Facebook publishing platforms that doesn’t cost anything. That’s because Hootsuite offers a free version. While it’s clearly limited usage, if you’re just starting off, this is a nice method to learn about the many tools accessible. Plus, you can experience that limited edition before you decide to buy a more full, paid plan. By the way, these are a steal.
But what’s included with Hootsuite’s publishing tools? Simply put, you get to plan, produce, and share social media material right from the app. This is true for every social network that works with Hootsuite. Once you’ve released your content, Hootsuite helps you keep track of your metrics and your interactions.
9. Loomly
Loomly is one of the more unique Facebook publishing tools in that you get built-in content curation. At the same time, however, you won’t wind up with items your audience will like. Instead, you get a truly collaborative approach whereby all potential posts are presented for approval by the appropriate member of your team.
However, Loomly offers a lot more than just a curation and scheduling tool. Rather, you again get tools similar to Meta Publishing Tools and Meta Creator Studio. That’s because you get a considerable amount of analytics information from Loomly’s analytic engine. You’ll also get different analytics periods, which allow you to assess how well your material is performing over time.
Most of all, you can work with numerous different social networks on Loomly, unlike Meta’s exclusive technologies. This allows you a tremendous level of flexibility, and that’s especially crucial if you have a lot of collaboration.
10. CoSchedule
Here’s another one of the free third-party Facebook publishing tools. Like Hootsuite, CoSchedule gives you a limited-feature version for small businesses and those who want to trial it before they pay. But what does CoSchedule do anyway? It allows you to work with your team and plan your brand’s social media postings so that they’ll appear on your profiles later.
But that isn’t all CoSchedule does. The most powerful of these technologies is their ability to coordinate all of your social media across numerous platforms. It also functions as a rudimentary project management tool, in that you can put posts together, acquire permissions, and schedule them for publication. In this manner, you and your team may operate on the ideology of no surprises.
For the free edition, you only get access to social media profiles. However, page plans not only provide you with infinite profiles but also offer a greater degree of automation. For the most premium package, this can even include advertising capabilities like audience targeting.
11. Post Planner
If you and your team can benefit from loads of automation and content curation, you should check out Post Planner. This is one of the Facebook publishing tools that lets you schedule posts in bulk rather than just one at a time. This can save you and your team a lot of work. In addition, you get to borrow content from Facebook and other networks and then post it elsewhere. For example, if it was a really excellent quotation from someone on Instagram, you can curate that stuff and share it on Facebook.
However, uploading isn’t the only thing that Post Planner will help you with. They feature robust audience engagement tools that allow you to both track and increase your overall social media engagement. The software also provides extensive analytics, which can help you plan ahead for future promotions. Best of all, you don’t have to post everything that you enter into this app. That’s because there are idea boards and even a place for drafts. This enables you to develop both posts and campaigns over time.
12. Mentionlytics
this one’s a bit different from the other Facebook publishing tools in that it’s more about social media and web reputation monitoring than it is about real posting. But here’s the issue: what people say about you has a major impact on what you should be publishing on social media.
For example, if an employee is making a scandal, then you may need to undertake some reputation control by smart posting. Another example is pretty typical during the holidays. Or because a product doesn’t meet their expectations. In these cases, they often complain on social media. By keeping track of this negative conduct, you may address people’s concerns before it becomes a serious problem.
Social listening-related posting isn’t necessarily a response to negative publicity, however. For example, you can find that you are launching a new product and consumers don’t know enough about it. In this circumstance, he may recognize that you need to execute awareness efforts. Then, you will notice over time how effective each of those initiatives gets. Either way, you get to adjust before the next campaign, and sometimes even in the thick of it.
13. Agorapulse
If you read my blog for any length of time, you’ll notice that I am a big admirer of Agorapulse. This extends far beyond its simplicity of use for agencies and people like me who operate with multiple clients. In particular, it’s one of the better Facebook publishing tools I’ve run with.
But why? One of the amazing things about Agorapulse is that you can post on numerous platforms at once. When you’re preparing a big campaign, this can be a major advantage. For example, let’s imagine you are ready to release a new product. Chances are that you have tons of clipart or other visuals and intend to utilize the same ones across multiple advertising platforms. In this instance, Agorapulse’s content repository is really beneficial.
Another amazing thing about Agorapulse is that it has extensive collaboration features. If you have a really large team or there are a lot of high-hierarchical concerns where you need to get everything approved, having quality cooperation is crucial. And, of course, when it’s time to post on Facebook, Agorapulse will take care of it for you.
14. Fanpage Karma
Fanpage Karma is unusual among Facebook publishing tools in that it is specifically built for social media communities. Therefore, this would be a fantastic choice if you do a lot with Facebook groups. With Fanpage Karma, you can create regular Facebook updates. However, you can also publish to your various groups. As you post these groups to your Facebook page, the application will gather your analytics statistics. It will also help to facilitate noticing fresh comments and other social media activity so that you can reward it.
In an environment like Facebook, which is very debate-dense, the ability to keep track of a topic might be especially helpful. With that said, the discourse through Fanpage Karma does not primarily update social media posts’ public comments. Instead, you can also reply to direct messages on specific platforms. You can have a team of social media staff who will keep track of the discussion around your company and its brands.
15. Iconosquare
Iconosquare touts itself as primarily an analytics application. However, analytics have substantial consequences for publishing on Facebook. Besides, the fact that it includes robust scheduling tools makes it a member of the class either way. Besides this, as a marketer, I adore analytics.
The first characteristic of Iconosquare’s usefulness among Facebook publishing tools is the fact that you can plan campaigns within the app. specifically, these campaigns will generally be planned partially around the analytics data, in addition to branding and other purposes. For this reason, it’s crucial that you know what works well so that you can reproduce success and, in addition, what is likely to fall flat so that you can avoid it.
There is no denying that genuine post-development is not Iconosquare’s strong suit. In truth, those parts of the app are restricted at best. However, one of the powerful capabilities is the ability to tag and mention other users. Not many publishing programs allow you to do this, and it makes your delayed posting all the more useful. Schedule posts in such a way that people will truly think you’re at the office when you aren’t.
16. eClincher
eClincher is another analytics-heavy social media publishing and interaction tool. They feature a regular publication calendar, which lets you postpone your posts like you would with most other Facebook publishing tools. They also have connectors, including Canva, that enable you to generate posts that look fantastic and have a decent chance of gaining engagement.
Another thing they have is content curation and an automatic posting mechanism. Especially for small business owners, the ability to keep your profile full of material with no effort can be quite useful, especially since small business people spend a lot of time on administration.
Want to multiply the value of your other content? With eClincher, you may take one piece of material, alter it, and publish it to different social networks without even leaving the app. For anything like a blog entry, it’s even automatic. Of course, you also get analytics information that can help you fine-tune your approach over time and make the most of your subscription.
Further Reading: Facebook for Small Business: 15 Tips for Success for Any Business
17. Sendible
Unlike many other Facebook publishing solutions, Sendible was developed for agencies. For this reason, their analytics skills are excellent. However, the secret to Sendible’s success is its automated capability. What they let you do is put up a different profile for each of your clients. These profiles feature branding details, as well as the degree to which you can add emoji’s. Then, Sendible does a lot of content production and curation while allowing you to spend a fraction of your basic time monitoring social media.
Naturally, Sendible also gives you the statistical capabilities to show your clients how well they’ve done. You may also use that data to find your social media strategy for each client. The program works for Facebook, but also for several other prominent social media networks.
Conclusion
As you can see, there are a lot of High-Quality Facebook Publishing Tools on the market. Each of them has a different niche and may or may not be compatible with other social networks. In addition, they have a wide range of functionalities to fit your demands. Check out a handful of these today and watch how much more effective your Facebook Marketing will Become.