How to Choose the Perfect Facebook Ad Type: Grow Brand Faster

If you’re new to social media marketing, Facebook ads may seem a little daunting.

To be honest, it’s hardly surprising why.

The potential for growth on Facebook is immense, but that also means that the wrong approach might cost you the attention of a vast number of people.

Just have a look at the monthly user base of Facebook as reported by the official Facebook business page.

Facebook makes an effort to provide you with a rudimentary comprehension of the advertising process, but most of the time, users are left unsure of what to do next.

This is a picture of the guide Facebook offers prospective users.

Choose the Perfect Facebook Ad Type And Grow Your Brand Faster

1. To help you support the underdog, allow me to guide you through the four-step process of selecting the best Facebook ad format.

That’s not all, though. After we’ve talked about it, I’ll walk you through some of the most common types of Facebook ads and explain how they work with your marketing plan.

I’ll be taking this one slowly because, trust me, I know there’s a lot to unpack.

Now let’s get started!

Establish your Goals.

It is crucial to realize that this should not be written off as some general advice unrelated to the topic before we begin this section.

I don’t like fluff, and squandering other people’s time doesn’t help me.

Please keep that in mind while you consider this.

You’re setting yourself up for failure if you launch an advertising campaign without a clear understanding of your objectives.

Should your marketing strategy be modified and changed over time? Indeed.

However, taking a blind leap without a clear plan will ultimately cause far more harm than good.

Set measurable, attainable objectives that you will be able to track over time. Setting objectives ought to be the first step in the Facebook ad planning process.

CoSchedule has developed a visual aid to assist you with goal formulation if you’re having trouble understanding the idea.

Choose the Perfect Facebook Ad Type And Grow Your Brand Faster

Naturally, those are merely broad objectives. You’ll need to be more focused if you want to advance in the field of social media marketing.

Aim for “increase traffic by 10% in 2 months” as opposed to just “increasing traffic.”

Alternatively, attempt to “produce 3 new pieces of original content every week for the next 3 months” rather than concentrating on “brand awareness.”

You get what I mean? Trackable, simple, and actionable.

The concept of goal-setting is straightforward. Position yourself to benefit both parties.

If you succeed in reaching the objectives, you’ve done a fantastic job and struck the mark.

In the event that those objectives are not met, you will have a clear understanding of what is ineffective and data indicating the precise reason why.

With such information at your disposal, you can improve your marketing approach the following time and progressively design a long-term growth strategy.

Select the desired ad type.

After you’ve established your objectives, it’s time to consider the type of advertisements you’ll require.

Facebook offers a wide range of ad formats, catering to almost every kind of business objective.

While selecting an ad type may initially seem difficult, the truth is that you are selecting those that align with the objectives you have previously set.

There is no one-size-fits-all crap with Facebook ads, which is fantastic because you can get the same result with a range of various ad formats.

To keep things as straightforward as possible, consider advertisements to belong to one of three groups.

  1. Awareness
  2. Consideration
  3. Transformation/Conversion

Facebook has provided us with this image to help you understand it even better.

Choose the Perfect Facebook Ad Type And Grow Your Brand Faster

Here’s a helpful resource if selecting an advertisement type is causing you any concern.

Consider that the sole objective of your Facebook ad campaign is to boost downloads of a valued resource, such as a startup blueprint you developed.

You will be allowed to experiment with a wide range of different ad types, rather than being restricted to just one.

Why is this item so valuable?

In other words, it allows you to freely try out various strategies, which will help you learn more about what works and what doesn’t.

You can make more data-driven judgments when you have access to more data.

Additionally, making decisions based on facts leads to longer-term, more steady growth.

Make customized advertisements.

After deciding the types of advertisements to use, the next step will be to modify those advertisements to achieve the desired results in terms of appearance and functionality.

Open the Facebook Ads Manager application.

Choose the Perfect Facebook Ad Type And Grow Your Brand Faster

Its vast array of presentation options will provide you with a great deal of flexibility in terms of how your ads function.

Customizing your advertising for desktop and mobile audiences is one of my favorite capabilities with Facebook Advertising Manager.

Why is that such a big deal?

Over the past ten years, a lot has happened in the digital media marketing sector.

You don’t need me to tell you how crucial it is to cater to mobile customers.

While desktop remains a crucial component, failing to create mobile-friendly advertising may prevent you from realizing the full potential of social media marketing.

However, Facebook’s Ads Manager offers more options than just a desktop and mobile version.

First off, creating advertisements is made easy, and the degree of customization offered is astounding, as this Facebook graphic demonstrates.

Choose the Perfect Facebook Ad Type And Grow Your Brand Faster

You will be in charge of the details of the advertisement presentation with this tool.

You have complete control over how the visuals are arranged, including the image, video, and picture grid layouts. Also You can select which calls to action are most effective for you.

Heck, if you so like, feel free to employ no calls to action!

Though I wouldn’t advise it, I do want you to be aware of the degree of customization that is possible.

Make Sure your Advertising is data-driven by Experimenting.

If setting objectives marks the start of the Facebook Ads planning phase, then experimenting marks the start of the Facebook Ads implementation phase.

In other words, this is the part where all the good stuff happens.

To be honest, it’s critical to see goal-setting and experimentation as complementary activities.

The most effective Facebook ad marketing techniques depend on your capacity to establish attainable objectives, make an effort to carry them out, and modify them as necessary once the dust has cleared.

You probably won’t have a lot of data at the outset of your advertising campaign.

However, as you conduct more experiments, you’ll gain a better knowledge of what does and does not work.

Why is this such a big deal?

You must have faith in the statistics if you want to endure and prosper in the realm of social media marketing.

I’m not sure how many times I’ve witnessed business owners who failed to recognize the benefits of a marketing approach and threw it out.

Our purpose is not to debate whether something is “cool” or not.

That kind of thinking is essential if you want to succeed in the field of social media marketing, especially on Facebook.

I’m aware of what some are stating.

Facebook has lost its appeal after its users’ parents began using it.

To be honest, I don’t give a damn.

Facebook is still incredibly powerful.

I choose to concentrate on the data since it is reliable.

I mention this to highlight the fact that long-term, steady growth will always be built on data-driven marketing techniques.

Kinds of Advertisements

If you are unaware of your possibilities, you cannot choose the best kind of advertisement.

For this reason, I have compiled this list. I won’t go into great detail on each kind because I want to keep it brief.

We would be here all day if I did that.

But by the time you finish reading this list, you’ll know exactly what each kind of Facebook advertisement is and how to apply it.

Sounds good?

Fantastic. Now let’s get started.

Lead Generation

Choose the Perfect Facebook Ad Type And Grow Your Brand Faster

Ads for lead generation, such as the ones seen above, are precisely what they seem to be.

The goal of these advertisements is to entice viewers to claim offers, which are usually for sign-up or off-site downloads.

The lead generation ad’s biggest feature is that it allows you to add offer-specific call-to-actions to your advertising.

For company owners with physical locations attempting to get customers into their establishments, these advertisements are typically a fantastic choice.

It’s crucial to remember, though, that this isn’t only a benefit that physical retailers can exploit.

Businesses on the internet can use this to give customers who click on the advertisement and redeem the offer via email a discount code.


Choose the Perfect Facebook Ad Type And Grow Your Brand Faster

This specific kind of advertisement is ideal for companies and brands that already have a lot of material posted on their Facebook pages.

Facebook engagement advertising works on the premise that you may boost individual post interaction and broaden its audience.

Why is this relevant?

In other words, this procedure helps you get more followers while simultaneously getting more likes, comments, and shares on your posts.

I’ll explain the situation if you’re a little perplexed about it.

Users can interact with your material by liking, commenting, and sharing the post.

Beyond that, though, the advertisement is positioned as a recent update to your company’s Facebook profile.

This is the choice for those who want to increase the number of likes on their posts rather than attempt to convert users right away.

Page Likes

Choose the Perfect Facebook Ad Type And Grow Your Brand Faster

The ads you utilize to get more page likes are called page-like ads.

That’s all, really.

This kind of advertisement is only noteworthy to alert you to the difference between volume and quality.

Using page-like advertisements to advertise is simple, and you’ll notice a rapid increase in page likes.

Even if at first this seemed like a success, you’ll soon realize that your conversions and engagement have decreased, if not dropped altogether!

How did this come about? You now have a larger following than you ever did.

You have discovered the little, filthy secret that social media companies do not want you to know about.

Likes are not all made equal.

Not every one of your followers is equally interested in your company.

Even though you might have more followers now, their caliber has probably declined.

Thus, how can one prevent stumbling into this trap in the first place?

Simple. Never attempt to obtain the fewest likes.

Generally speaking, those are the least qualified leads you can obtain; thus, having 5 targeted followers is preferable to having 10 weak leads.

Visits to Stores

The greatest option for converting online visitors into in-store foot traffic will be to use shop visit ads, such as the one seen above.

For physical retailers looking to increase foot traffic to their establishments, this is an even better alternative.

Advertisements for store visits perform best when combined with Facebook’s location-based targeting.

This lets you connect with anyone who could be in the vicinity of your store as well as those who are interested in your industry.

The possibilities are endless when it comes to CTAs.

It’s best to encourage users to get in touch with you right away if you’re aiming to draw them into the store. You can use any kind of prompt, such as “Call Now” or “Send Message.”

Installs of apps

Both new and established brands should consider using app install ads.

You would struggle to find anything more suitable than this kind of advertisement if your main objective is to simply increase the number of installs for your mobile app.

The App Store launches right away when consumers select the “Install Now” option.

Your total conversion rate can be greatly improved by this small decrease in friction.

When using this kind of advertisement, it’s crucial to remember that you have a range of targeting choices at your disposal, allowing you to personalize the content for your target demographic.

And I do mean it when I say custom-tailor. You will have the ability to target people who are just using WiFi or users who are using mobile devices but not tablets.

Clicks to website

Your main source of revenue, if your campaign’s main goal is to increase traffic, will be clicks on your website ads.

Clicks to online advertising are no different from the other commercials on this list, which all attempt to address particular issues.

It should be clear that these advertisements allow you to direct viewers to your website.

However, it’s crucial to keep in mind that you have the option of where to send the user. Just make sure the advertisement itself and the destination page go nicely together.

If someone clicked on your advertisement expecting to read an intriguing article, you wouldn’t ever direct them to a product landing page, would you?

You can direct readers to landing pages, product offers, and even certain blog entries by using this form of advertisement.

Take the lead.

It should come as no surprise that lead advertising is the best resource for companies looking to acquire fresh leads.

With this specific ad, users can really click the “Download” button to download content that you have uploaded for them.

Why is this so unique?

It’s definitely a bonus that consumers can download your content and sign up for your offers without ever leaving Facebook.

My recommendation, if you’re wondering how to use these lead ads, is to use them to grow your email list.

Making sure that what you’re presenting is genuinely valuable is crucial in this situation.

Your material must be valuable if it is concealed behind an email list.

By doing this, you may use these advertisements to create a qualified email list.


The Facebook event ad is an effective tool, particularly if you want to raise awareness for a significant event that is approaching.

If you set your targeting options carefully, this ad type can significantly increase the number of people who hear about your event.

Although no two events are alike, I’ve discovered that it’s best to restrict your audience to those who reside in the same city as the event.

They will be in a better position to decide whether or not to go, in addition to having a higher likelihood of being interested.

In Summary

When you use Facebook ads for the first time, they might be a complicated tool.

Actually, you can always dig further into Facebook ads and find some fresh strategies or information that can drastically alter your approach to advertising.

With increased familiarity with each ad type, you will gather an increasing amount of data and create more intelligent marketing campaigns.

However, walking comes before running.

Additionally, Knowing the Fundamentals of the most widely used Facebook ad Formats is an Essential First step in carrying out your Facebook Marketing plan Effectively.

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