You have undoubtedly wondered at some point if Twitter is a complete waste of time or if it may genuinely help you expand your business.
In actuality, its usefulness for brand promotion depends on your ability to employ it appropriately.
Here’s how to use Twitter’s social media power to attract followers, friends, and clients who like your goods and services (as well as your online content).
But before you do anything, you should first set measurable targets. You must specify precisely what you hope to gain from using Twitter.
Set Twitter Goals
You’re more likely to make mistakes if there are no established benchmarks.
ROI is the biggest social media difficulty, according to Sprout Social.
Why? because many companies provide content on Twitter in the hopes that users will engage with it.
Posting without a strategy is ineffective. To tailor your postings, you must decide what milestones and goals you wish to reach.
Data from HubSpot indicates that the largest marketing difficulty faced by 65% of firms is getting leads. How about utilizing Twitter to get past this obstacle?
Here are a few examples of objectives you may wish to accomplish:
- increase traffic
- produce more qualified leads.
- deliver consumer service more quickly.
- Create a fan base.
- network
After you’ve determined your objectives, assign certain successes to each.
These could include reaching a target amount of leads from Twitter or maintaining a response rate higher than a particular percentage, among other things.
Whether the deadline is weekly, monthly, or quarterly, make sure you set one for each goal.
Then, use a program like Google Analytics to measure activity and monitor your goals.
You’ll have more than just a random Twitter account with high expectations and poor performance if you adhere to these pointers and set significant goals.
Once your objectives are clear, you must begin interacting with the appropriate individuals.
Boost visibility through Twitter chats.
Most likely, your primary concern with Twitter is “How can I gain more followers?”
However, acquiring more active Twitter followers is what you want to concentrate on instead. If your followers aren’t interacting with you, the numbers don’t matter.
Twitter Conversations Are the Solution to getting Engaged Followers.
You can increase your fan base and attract the interest of users who are more well-known than you in this way.
They are also talkative. Through Twitter, people may converse with one another and discuss subjects that interest them.
They use it for more than just content viewing. It is used by people to exchange and discuss ideas.
Chatting users are the ones who will reply to your tweets, retweet your messages, and spread the word about your account to their audiences.
For this reason, it’s critical to find active Twitter conversations within your sector and join in.
In order for others to know that you are interacting with them, make sure you reply to them and include an @ symbol.
Alternatively, use a site like Buzzsumo to find industry influencers and establish a connection with them.
Create your own Twitter conversation if you can’t find one related to your profession.
To make your article stand out, you can even go one step further and create a graphic using a platform like Canva.
After you’ve connected with someone over a few chats, make sure to follow, favorite, and retweet their stuff, as well as participate in their discussions.
Developing connections is essential in this situation so that people will remember you and your brand.
If your material is conversational, approachable, intriguing, distinctive, or even funny, people will interact with it.
Just consider Wendy’s well-known Twitter exchange with #NuggsForCarter.
You’ll also need to plan out your tweets if you start sharing conversational content.
Establish a plan and strategy for Tweeting.
To ensure that you know what to tweet and when to tweet, you must set up a publishing schedule for your Twitter account.
When you add items to your editorial content calendar, don’t forget about your Twitter post schedule.
Additionally, don’t forget to tweet links to your article multiple times. A common error that many brands make on Twitter is to only post once. Reposting content will yield enormous benefits.
Posting content more than once will ensure that it gets seen by a wider audience. Spreading out your tweets will help you appear on people’s feeds consistently.
However, how can one choose the ideal moment to tweet?
Many tools are available that can help you choose the best time to post content on the internet. For example, Twitter’s Insights Tool can help you determine the best time to tweet by determining the times when your followers are most active. (We’ll cover other useful Twitter tools in a later section.)
You should schedule seasonal material in addition to creating content for every day of the week and sharing it again.
For instance, by late November or early December, you should be planning your Christmas-themed tweets and posts.
The same holds true for postings with a Halloween or Thanksgiving theme. Create some original holiday stuff to post when popular hashtags like #Christmas appear in the news.
Remember to advertise your tweets as well. This is the method.
Make use of Twitter Advertisements.
Three categories of Twitter advertisements exist:
- Promoted Listings
- Ads for Followers
- Twitter Amplify
- Takeovers of Trends
- Twitter Live
Promoted Ads
You can show people who aren’t already following you these regular tweets. Just like with non-promoted tweets, users are able to like and retweet them.
Promoted tweets allow you to publish material that is currently performing well online and connect with those who are unfamiliar with your brand.
These tweets will appear in the timelines and search results of the users you have targeted.
Ads for Followers
Promoted accounts provide you visibility in an effort to attract more followers.
Your account will appear in the timelines, suggestions, and search results of specific individuals.
Twitter Amplify
Trending topics can be found on the left side of your dashboard, the Discover page, and the Twitter app.
You may match your video content to the most appropriate Twitter publications with Twitter Amplify.
Pre-roll and sponsorships, which are 1:1 pairings with other Twitter publishers, are the two ad forms available.
Takeovers on Twitter
This is a premium, mass-reach advertisement that dominates users’ feeds and takes over the Explore feature and timeline. For maximum exposure, select a timeline takeover; alternatively, select a trend takeover, which displays an advertisement on the Explore tab.
They have a huge reach, but they are expensive.
Twitter Live Commercials
You may share videos on Twitter in real time using Twitter Live. As anticipated, Twitter Live advertisements let you advertise live videos on the network to boost interaction (and get followers!).
Select Effective Advertising Campaign Types.
Depending on your goal, you can pick which Twitter ad campaigns to run and which results within each campaign you wish to pay for.
One way to increase interaction with campaigns could be to simply promote tweets like the ones I just highlighted. You just have to pay once a person engages with the tweet for each initial interaction.
You won’t be charged for impressions on sponsored tweets that result in no engagement.
These are the many kinds of advertising campaigns.
- Followers: Pay for each person who follows you and advertises your account.
- Increase awareness by tweeting a large number of people. With this kind of advertisement, you pay for impressions.
- Views of a video: Advertise a video and charge for each view.
- Clicks and conversions on your website: Encourage followers to visit your website through tweets. Although you pay for each click, you may monitor conversions and employ carousel advertisements, buttons, and videos.
- Re-engagements/App installs: Send out tweets to users who haven’t downloaded your app yet or who haven’t used it in a while.
- Lead generation: To generate leads, advertise tweets.
Users can share their name, email address, and Twitter handle directly within the app, and you will be charged for each lead that is gathered. Later on, you can download the list.
Using Twitter videos to your advantage is one of the most crucial possibilities available.
Make use of Twitter videos.
In the world of content, video has grown incredibly popular; 94% of marketers plan to use video in the future. Nowadays, video is used by 60% of organizations in their marketing strategies.
Although you generally don’t think of Twitter first when you consider video marketing, there are a number of ways to use videos on the network.
Native videos are one. You can capture videos (up to 140 seconds) and post them to Twitter using this tool.
As I previously indicated, Twitter is another platform where you can go live. For live events like conferences, webinars, and podcast recordings, this is perfect.
After the live stream concludes, users can still view the recorded video.
It is most definitely not a waste of time to incorporate videos into your Twitter marketing campaigns.
Run Contests on Twitter
You can turn your followers into email leads and eventually into paying clients by holding Twitter contests.
Furthermore, there’s practically no restriction on the variety of competitions you can host.
A contest, sweepstakes, random drawing, and much more could be held.
However, it’s a good idea to choose a contest type that aligns with the marketing objectives you hope to accomplish.
Here’s how to organize a Twitter contest from beginning to end.
1. Select the sort of contest to run.
First, you should decide what form of tournament best suits your objectives.
A sweepstakes could be the best option, for instance, if you want to increase the size of your email list. If you want others to participate, a contest might be more effective.
2. Choose a Prize
Users will be encouraged to participate in your contest because of the prize.
Make sure the award you select has some connection to your field of work. This will maintain the ultimate objective centered around you, your company, and your target audience.
You may, for instance, donate one or more of your merchandise.
Offering a laptop or other non-business-related item as a prize could attract more attendees, but these individuals are unlikely to become valuable leads.
3. Create the Contest
Create an engaging and user-friendly contest submission page. If it’s too hard to click through, folks will give up.
4. Promote the Contest
You must now distribute the contest that you have made.
To increase interest and the contest’s reach, advertise it through a number of sponsored postings.
To make the most of your contest, use these additional simple methods for promoting it:
- Promote the giveaway on Twitter, Reddit, Instagram, Facebook, LinkedIn, and any other social media platform where your target audience is present.
- Send a customer email regarding the competition. It’s likely that they will come in and tell their friends.
- Create a Twitter advertisement to connect with non-following people. Advertise to individuals in your target market.
- Think about writing a press release that summarizes your company’s offerings and is sent to bigger media outlets.
- Put a banner on your website advertising the contest. Put a link to your contest page on your website so that when people visit your page, they can see it.
5. Keep an eye on the competition.
As your contest is underway, you should monitor its performance to determine whether you are reaching your objectives.
In this manner, you can make real-time adjustments to the contest’s details.
To do this, you can utilize Google Alerts. Simply set up an alert to track any online mentions of your competition.
6. Following the Winner’s Selection
After your competition has concluded and a winner has been selected, you want to maintain the excitement.
Use the final moments of the competition to spread the word about your Twitter account.
You can accomplish this by announcing the winner on your website or Twitter account, thanking participants via email, providing information about upcoming competitions, and more.
Long after your contest is over, this will continue to draw attention to your brand.
Utilize Twitter tools to automate your work.
You now understand exactly how to use Twitter to expand your business.
To make the process a little bit simpler, you might then wish to get some other instruments in addition to the ones that were already stated.
They’ll also reduce the amount of time needed, which is possibly more significant.
The following is a list of apps that are ideal for streamlining your Twitter marketing experience by automating a number of tasks.
TweetDeck
For scheduling Twitter updates, keeping track of mentions, and other purposes, this program is ideal.
SocialOomph
This tool is somewhat similar to TweetDeck in that it allows you to track keywords and schedule tweets ahead of time.
Hootsuite
You can keep an eye on all of your social media accounts from one place with this tool.
Followerwonk
You can examine your Twitter metrics and expand your social media reach with this service.
You can learn more about your followers, including who they are and where they are from. Additionally, you can compare your social graph with other users’ and share your reports.
Whichever tool you select, it will save you time and work when it comes to your daily Twitter marketing plan.
In Summary
The answer to the question of whether Twitter can genuinely help you increase your clientele is that it can, but only if you use it properly. I had to put forth effort as well.
You’ll have a clear understanding of your initial motivation for using Twitter if you’ve established quantifiable marketing objectives. Throughout each of your Twitter campaigns, your goals will help you stay on course.
Participate in conversational Twitter discussions to acquire followers and make good use of Twitter advertisements. Promote a trend relating to your industry, your account, or your tweets.
Run a Twitter advertisement, and remember to give the video a lot of attention.
Organize competitions to create excitement about your goods and services, and after the event has ended, get in touch with the winners.
Lastly, keep in mind to use Twitter tools to automate your work so you can save time and effort.
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